B2B email marketing

B2B email marketing for project partnerships.

We develop email communication for consenting business and organisational contacts. Project updates, specialist events and partnership discussions are introduced clearly and connected to an appropriate response route.

B2B email marketing
  • Explain the occasion
  • Agree relevant contacts
  • Capture interest

Our contribution

From the message to the response

Explain the occasion

We describe the project and the specific reason for the message. Approved project information grounds the communication.

Agree relevant contacts

The audience and documented consent are reviewed. Content is prepared for delivery after approval.

Capture interest

Responses are grouped by purpose and handed to responsible people. Unsubscribe requests follow a separate process.

B2B email marketing

Consent. Relevance. Transparency.

Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.

Read our anti-spam policy ↗
  • Establish recipient eligibility and consent records.
  • Approve the message, sender and response route together.
  • Handle unsubscribe requests and replies consistently.

An illustrative project brief

Example: a project exchange

An email explains the subject of a planned discussion and the intended participants. Consenting contacts can indicate their interests and reach the appropriate project contact.

Start a conversation

Let’s discuss what your project needs.

Which next project step needs a clearer view? Tell us the committees or partners involved and the discussion ahead.

[email protected]

Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany